Australian Politics Enters the 21st Century….Belatedly….!!!

Technology – July 20th, 2007 by Don

It has been a truly fabulous week for Australia in so many ways. Well for one the Socceroos, pulled the finger out and actually played to their potential. That though, has not been, in itself momentous.

The development that has been earth shattering, and timely, was the the day, the monoliths of the Australian political landscape, decided to leave Stonehenge, and join the rest of the world. All this talk about broadband by both Kevin Rudd and John Howard, was merely a waste of oxygen, until this week.

Yes, I am speaking about the launch of Federal Election 2007, political campaign commercials by both the Labor and Liberal parties Onto You Tube. I could go on ad infinitum, however I won’t! Instead I shall let this tiny little multimedia presentation speak for itself….

Pre this this YOU TUBE Event, the Australian voting public were always preached to, at least thats how it felt! So much so, that every time an election came around, we the general voting citezendom, would be bombaarded via old school communication platforms (Tv/Radio/Newspapers) with countless hours of rehashed, unappealing, advertising material. The overall effect of this unexcting content and the way it was delivered to the voter, was Major Collective Apathy. And thus the only way the dodgy polly, could cut through this Major Collective Apathy in the voters mind, was to utilise methods/techniques perfected in America.

John Howard, and his hired guns, went out, and bought/borrowed, a technique perfected by George Bush’s “brain” Karl Rove. The techniques was that of Negative Campaigning. And it worked, and to this day it still works, except this time, the shoe is on the other foot, and the Labor Party, and the Unions, are using it to great effect, on John Howard. Admittedly it John Howard’s case, it helps that, he passed the dreaded Work CHoiCes legislation, that has threatened job security for the poorest workers in the economy.There is no doubting its impact, it’s Supremely Effective. There are limitations, whch Dodgypress will spell out, in a related posting.

Okay, Back to the Here and NOW, YOUTUBE 2007:

What our dodgypollys, did not realise was that, Technology Platforms circa July 2007, are of an entirely different model and dynamics. They are Interactive, and of Far Greater Importance is that they enable User Participation. Plainly speaking, this means that conversations are now of a 2/20/200 WAY DIMENSION.

PREACHING IS NOT ALLOWED!!!

HAHAHAHAHAH

Anyways, I am now going to head off, and let the dodgy pollys of this world, ponder what for them must be a very scary new world.

The World of WEB 2.0 

Its days like these, that I Really Love Technology!!!

ps. If you are still interested, in the possibilities  of WEB 2.0 and its effect on transparency, check this out.

DP!

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